NOTE: THE VIEWS MENTIONED HERE ARE MY OWN. THEY DO NOT REPRESENT THE VIEWS OF CURRENT OR PREVIOUS EMPLOYERS.
Welcome back to Omnikarma. And if you are a newcomer here, I would like to remind you that the banter on my blog is usually about football (mostly about Arsenal and the World cup/UCL), marketing and advertising, World politics and occasionally leadership. If you are a Finance geek or do not like well produced advertising, now is a good time to sign out !!
In this blog, I will do much less writing but let the magic of Superbowl commercials do the talking and writing. I rarely watch American football (still not sure why the Yanks call the real football - Soccer) but look forward to the annual one hour review of Superbowl commercials - the real Vatican for the Ad Lovers of the world. I am sure you will agree with me that the overall quality of films has dramatically improved this year and hence it has been difficult to pick the best ones. Here are my top picks. The Toyota Camry film at the very end is my favorite (Hint: I am a Super Dad to a super daughter). Please don't forget to turn up the volume - because I promise you its going to be worth it.
To kick off the countdown, lets start with a beautifully shot film from Fiat cars. Simple story, well told in a nice Italian setting. Although I must admit that I see glimpses of Axe Deodorant advertising in here.
Next comes a brilliant film from my former employer P&G. A simple theme, great insights, a and beautifully shot. Brings a smile to your face. And for a change, very little mention of the product or brand. Well done Always !!
Third on my list is this amazing film from the Korean car makers (once again - did they make great cars ?). Kia scores another Superbowl hit - and continuing on their theme to use movie stars, this one has the ex Bond - Mr. Brosnan himself. If you are a male 40+ (and potentially the target audience for this film), you would certainly love this one even more !!
Now - how can we ever get through a Superbowl Top 10 Ads list without a great Cola ad. Coke's 'Happiness' campaign continues to dazzle. A brilliant theme (online bullying/negative messaging) that is relevant for our networked times. What I love most about this spot is the how the Ad Men have been able to incorporate the product into the film - you may say - 'Hey Coke pouring down your internet cables is kinda corny'. I just find it to be brilliant creativity.
Dorito's gets my top score for airing not one but TWO brilliant films. This snack brand has had a long running history of creating great films for the Superbowl - and this year is no different. It has the perfect recipe for a Superbowl half time film - In your face - humour, brand and a jackass hero at the core, beautifully shot - and certainly makes the viewer dash to the kitchen to pick up another pack of Dorito's. I love the last scene in the 'Middle Seat' film ..."do tell your Mom when she wakes up "...
And the second one from Doritos - when pigs fly !!
And finally the best film from the pack. A 'Super Dad' film from the folks at Camry, & Toyota. Let the film do the talking. Dads - take out your tissues !! Moms - start sniggering !!
Before I sign out, I am super keen to hear your comments and views and let me know whether I missed out any of the epic Superbowl films in my review. Till next time, Au Revoir.
Welcome back to Omnikarma. And if you are a newcomer here, I would like to remind you that the banter on my blog is usually about football (mostly about Arsenal and the World cup/UCL), marketing and advertising, World politics and occasionally leadership. If you are a Finance geek or do not like well produced advertising, now is a good time to sign out !!
In this blog, I will do much less writing but let the magic of Superbowl commercials do the talking and writing. I rarely watch American football (still not sure why the Yanks call the real football - Soccer) but look forward to the annual one hour review of Superbowl commercials - the real Vatican for the Ad Lovers of the world. I am sure you will agree with me that the overall quality of films has dramatically improved this year and hence it has been difficult to pick the best ones. Here are my top picks. The Toyota Camry film at the very end is my favorite (Hint: I am a Super Dad to a super daughter). Please don't forget to turn up the volume - because I promise you its going to be worth it.
Next comes a brilliant film from my former employer P&G. A simple theme, great insights, a and beautifully shot. Brings a smile to your face. And for a change, very little mention of the product or brand. Well done Always !!
Dorito's gets my top score for airing not one but TWO brilliant films. This snack brand has had a long running history of creating great films for the Superbowl - and this year is no different. It has the perfect recipe for a Superbowl half time film - In your face - humour, brand and a jackass hero at the core, beautifully shot - and certainly makes the viewer dash to the kitchen to pick up another pack of Dorito's. I love the last scene in the 'Middle Seat' film ..."do tell your Mom when she wakes up "...
And finally the best film from the pack. A 'Super Dad' film from the folks at Camry, & Toyota. Let the film do the talking. Dads - take out your tissues !! Moms - start sniggering !!
Before I sign out, I am super keen to hear your comments and views and let me know whether I missed out any of the epic Superbowl films in my review. Till next time, Au Revoir.
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